How can we find a sustainable way of contributing to feeding nine billion people, the number that will have to be met by 2050?


The knowledge that the world’s population will grow to nine billion within a few decades puts a heavy responsibility on any company that is involved – be it directly or indirectly – in food production, water consumption and CO2 emissions. It is a responsibility that we will not evade; instead, we will respond to this demand and make a significant contribution. We do not see innovation as a green “gloss” that we are putting on the mission statement. Instead, it is one of the things that keep us afloat. It has become fundamental to everything we do.


The solution that grass species offer for global problems, both now and in the future, is greater than you might think. The right genetics and the right technology allow us to make a significant contribution to improving public health in general, through the best dairy and meat products and reductions in global CO2 emissions. More directly, we improve farmers’ productivity by reducing the consumption of water, fertilizers and pesticides. This is our contribution to a better world for the generations that will follow us.


Using the available agricultural land and our scarce resources responsibly requires greater efficiency in meat and dairy production. Innovation is a major driving force for Barenbrug, as can be seen from the improvements that we are continuously introducing.

  • Grasses that need fewer resources to grow, cutting down on the consumption of scarce and precious water.
  • We are continuously improving our grass varieties, so that they can contribute to the health and productivity of grazing cattle, sheep, horses and other livestock.
  • We apply new genetics and new technologies, making our grasses more resistant to diseases and better able to withstand very low or very high temperatures.
  • Coating certain seeds allows for accelerated germination and initial growth of the young grass plants.


Our technology is applied at eight coating plants throughout the world.