Barenbrug and Simplot enter into agreement for the sale of the Jacklin® Seed business

18 September, 2020 - The Royal Barenbrug Group and the J.R. Simplot Company today announce that they have agreed on terms for the sale of the Jacklin® Seed business to Barenbrug USA. The transaction is expected to close in the next few weeks, subject to standard closing conditions. Both Simplot and Barenbrug are privately held, family owned companies with storied legacies in agriculture and expect a smooth transition that will benefit Jacklin® Seed employees and both companies. 


The combination of Jacklin® Seed’s deep portfolio with Barenbrug’s vision, R&D, and industry leading market development will provide a strong value to turf growers and distributors across the world.


“We warmly welcome Jacklin® Seed’s employees, growers, and customers to our global Barenbrug family,” said John Thijssen, Member Board of Directors, Barenbrug Group. “Their high-quality and wide-ranging seed experience will further strengthen and grow our position as a leading global grass seed supplier. By combining our skills and expertise, we’ll supply a greater range of premium grasses to our customers and create value for all our stakeholders worldwide.”


“We are pleased to partner with Barenbrug in this transaction,” said G. Rey Reinhardt, Simplot AgriBusiness division. “We believe that their ideals and goals as a generational, family-run organization align with ours and that the Jacklin® Seed employees will have a smooth transition into the Barenbrug organization.”


More information will follow after closing.

About Royal Barenbrug Group

Headquartered in the Netherlands, and with a 115-year history, Barenbrug is a fourth-generation, family-owned company dedicated to the research, development and production of grass seeds & legumes for agricultural and recreational markets. With over 800 employees, in more than 20 countries on six continents in all major climate regions, our mission is to increase animal productivity to help feed the world and enhance the enjoyment of green spaces. Together, our operating companies deliver annual net sales above €260 million. More information can be found at

About Simplot

The J.R. Simplot Company, a privately held agribusiness firm headquartered in Boise, Idaho, has an integrated portfolio that includes phosphate mining, fertilizer manufacturing, farming, ranching and cattle production, food processing, food brands, and other enterprises related to agriculture. Simplot’s major operations are located in the U.S., Canada, Mexico, Australia, South America and China, with products marketed in more than 60 countries worldwide. For more information, visit