Besides market growth, Barenbrug has for years been investing in new technologies for the American market. It has its own research station in the U.S. and various trial locations and also cooperates with universities and institutes. The American market offers many opportunities for the development of new technologies. For instance, Barenbrug is working on lawn grasses that grow much slower and therefore require less frequent mowing.
Part of the acquisition is a unique seed processing plant in Washington State in the middle of a large grass seed production area. Also, Barenbrug's product range will be expanded with many new varieties including Kentucky bluegrass and bentgrasses.
The purchase also includes a supply agreement between Barenbrug USA and Simplot partners. Simplot will continue to distribute grass seed in the Western part of the US through its wholly-owned Simplot Partners distribution network, which will be partnering with Barenbrug to supply grass seed. As such, the combination of Jacklin Seed’s deep portfolio with Barenbrug’s long term vision, commitment to R&D, and industry-leading market development will provide exceptional value to turf growers and distributors across the world.