Barenbrug USA appoints Justin Burns as new CEO

The Royal Barenbrug Group, a world leader in grass technology, today announces the appointment of Justin Burns as the new CEO of Barenbrug USA, effective 1 May 2023. The current CEO, James Schneider, will leave Barenbrug on 1 June 2023.

James Schneider has overseen a period of significant expansion for Barenbrug USA. Highlights of his tenure include the acquisition of Jacklin Seed, the implementation of the added-value growth strategy, and the expansion of the company’s R&D programme. On leaving Barenbrug USA, James will pursue a career as a financial advisor and business consultant.


His successor, Justin Burns, will officially take up his new role on 1 May 2023. Justin has been with Barenbrug USA for 11 years and has held a variety of management positions within the company. These include Forage Sales Manager, Vice President of Marketing and Sales and Vice President of Sales (Pro Divisions).

James Schneider, outgoing CEO of Barenbrug USA:

Thanks to the contributions of our Barenbrug USA team, we have accomplished a great deal over the past 10 years. I’m grateful for the opportunity to have been a part of this journey and I couldn’t be prouder to hand over the reins to Justin Burns.”


Justin Burns, incoming CEO of Barenbrug USA:

  “It’s been an honour to work with James Schneider over the years. His leadership and dedication to our company and the seed industry have made a lasting impact on our organisation. I’m excited for the next chapter and the opportunity to lead Barenbrug USA into the future. Together with my talented Barenbrug colleagues, we will continue to offer customers the high-quality, innovative, and cost-effective solutions we’re known for.”


Martin Bijl, Member of the Board of Directors:

The Royal Barenbrug Group: “James has been an inspiring leader for the past 10 years, and we are grateful for his many contributions. We know that Justin is well-prepared to take on this role and continue to lead our organisation forward. We are confident that, under his leadership, Barenbrug will continue growing its presence in the US market and delivering on our ambitions.”

About Royal Barenbrug Group


Headquartered in the Netherlands, and with a 115-year history, Barenbrug is a fourth-generation, family-owned company dedicated to the research, development and production of grass seeds & legumes for agricultural and recreational markets. With over 900 employees, in more than 20 countries on six continents in all major climate regions, our mission is to increase animal productivity to help feed the world and enhance the enjoyment of green spaces. Together, our operating companies deliver annual net sales above €370 million. More information can be found at